The Business Benefits of Scent Marketing
Whether you’re looking to enhance the atmosphere of a restaurant or make your gym, office or store smell fresh, scent The Business Benefits of Scent Marketing is a quick and affordable option. Research has shown that using a signature scent can help to change customer perception of your brand, increase loyalty and drive sales.
How Scents Influence Brand Perception
A scent strategy can also help to mask unpleasant odors – the musty aroma of an old gym, or cigarette smoke that lingers in bars and casinos; unsettling medicinal smells found in doctor and dentist offices; and other off-putting odours like body odours (especially in changing rooms) and manhole odours. Arizona Air-Scent can neutralize these odours with our Metazene product which does much more than just mask the odour; it destroys it at the molecular level and leaves behind a fresh, clean scent.
One of the most important reasons to use a scent strategy is to encourage repeat customers. Research has shown that returning customers spend up to 67% more than first time shoppers. A well-chosen scent can add to the perception of a company, helping to create a positive association with the brand and trigger a chain reaction of memories and associations every time the customer uses or visits a physical product from the brand.
Scent marketing is also an excellent way to boost the prestige of a brand, making it seem more expensive or exclusive without spending a fortune on rebranding and redesign. For example, the odour of books and paper doesn’t do very well for book stores; however, adding a chocolate or vanilla scent can transform the shop into an exclusive, boutique-type establishment in the customer’s mind.